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Joe Corre, the Founder and Former Creative Genius Behind Agent Provocateur Joins Cult British Make-up Brand Illamasqua as a Formal Shareholder

LONDON, January 26 /PRNewswire/ --

British make-up brand Illamasqua announces Joe Corre as a formal shareholder and key investor today. Citing Illamasqua as 'the only brand who are doing anything different out there right now', Corre will work alongside Illamasqua founder Julian Kynaston and Creative Director Alex Box to develop the retail performance of the brand as well as exploring the business case for Illamasqua to launch a number of its own stores. Forecasts predict that the brand is set to generate a wholesale figure of GBP4 million in 2010 with retail sales at an estimated GBP7 million.

Corre's investment comes as Illamasqua launches into Bloomingdales Dubai on 1st February, following the brand's expansion into the US in July last year across 26 Sephora stores. Involvements will include Corre working with Kynaston on all aspects of the Illamasqua business and its continued growth into new markets, alongside his own projects with men's fashion brand "A Child of The Jago". Joe Corre, son of British fashion icon Vivienne Westwood, co-founded luxury lingerie retailer Agent Provocateur in 1994. The company was acquired in November 2007 by private equity fund 3i for an estimated GBP70million, with Corre remaining on as the brand's creative force until 2009.

"We know that we have turned many heads since we opened our first counter in Selfridges Oxford St back in November 08. To have turned Joe's to the point where he really wanted to invest and become a part of the team however is an achievement and one I am very excited about. 2010 will be another big year for Illamasqua as the brand continues to roll out globally as well as build its performance within our UK retail partners though new collections and some unexpected brand extensions", says Julian Kynaston, founder of Illamasqua.

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My business LH consumer Health & Beauty have been working with the senior management team at Illamasqua to bring forth new talent to this already massively successful cult brand. We were very excited to hear of Joe Corre's entrance.

I look forward with anticipation to bringing further talent to the business in 2010 as they role out expansion plans!